Pricing Strategies for Small Business

The pricing strategy of a small business can ultimately determine its fate. Small business owners can ensure profitability and longevity by paying close attention to their pricing strategy.   Commonly, in business plans I’ve reviewed, the pricing strategy has been to...

Every Employee Is In Sales

You can make the sale. You know your core message. You know your target market inside out, right? But if you have even one employee, then you’ve got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who...

The E-Myth Revisited

“[The E-Myth] is the mistaken belief that the vast majority of people who go into business in this country are entrepreneurs . . . [In fact] they are technicians suffering from entrepreneurial seizures, and that’s the problem with their businesses.”...
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