The Top Ways Websites Are Discovered:

Banner ads 1%

Targeted email 1.2%

TV spots 1.4%

“By accident” 2.1%

Magazine ads 4.4%

Word-of-mouth 20%

Random Surfing 20%

Search Engines 46%


As you can see, search engines are by FAR the most common way that people

find web sites – and are more than 10 times as common as TV, magazines,

banners, or any other form of advertising. Also look at word of mouth and random surfing ie. “linking” from and to other web sites.

Source Target Marketing Magazine. (Source: IMT Strategies –