How to Write a Killer Press Release

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now, understand that the purpose of a press release is to grab the attention of an editor, not to offer a word-for-word story to a publication. Most professionals as well as small business owners misunderstand this...

How To Write Killer Headlines

You’re flipping through a publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was a headline. It is a scientifically proven fact that five times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent...

Customer Service Strategy: A 10-Step System

Implementing a successful customer service strategy could take several months or even a year. Do not expect to change things overnight. Unfortunately, life (and business) isn’t that easy – yet that is the mistake that many business owners make. To effect realchange, you must change behavior and ingrain the new standards...

The State of Blogging

 Attendees at the BlogWorld Expo (including WebProNews) got a preview from Technorati CEO Richard Jalichandra on the 2009 State of the Blogosphere report. 

First and foremost, Jalichandra says the "State of the Blogosphere is strong." Some have suggested that it might be dying due to microblogging services like Twitter,...

Top Ways Websites are Discovered

The Top Ways Websites Are Discovered: Banner ads 1% Targeted email 1.2% TV spots 1.4% "By accident" 2.1% Magazine ads 4.4% Word-of-mouth 20% Random Surfing 20% Search Engines 46%   As you can see, search engines are by FAR the most common way that people find web sites - and are more than 10 times as common as TV,...

Do You Need A Fancy Print Brochure?

Marketing departments continue to fail in their ability to generate revenue and qualified leads for their sales team. Marketing is a staff department designed to support the sales department, which is a line department. The marketing department's goal is not managing tradeshow booth construction and magazine interviews....

The 3 Big Risks With Company Blogs

What do you see as some of the risks with company blogs?  ANSWER: "There are 3 big risks with company blogs."  "The first is not being honest. Or pretending to be something that you are not. There have been several examples where companies have paid others to blog for them. Then it is exposed that they were sponsoring the...

How People Search On Google

Most Searchers Have Two or Three Words for Google The largest portion of searches contain two words finds Amsterdam-based research firm OneStat. Internet users who type two words for on a search engine query account for 31.9 percent of searches worldwide. Three-word phrases are used for 27 percent of searches. A single...

Selecting effective keywords

All About Keywords Keywords are the words that people will think of when trying to describe your type of product or service. Selecting effective keywords should be the first step for anyone planning to build a high ranking Web site. After all, it makes no sense obtaining a good search engine placement for keywords that...

Social Media, What Is It?

Kinds of Social Media Many social media sites come in the form of a blog, microblog, podcast, videocast, forum, wiki, or some kind of content community. To help you understand social media better, let's break them down into basic forms or groups. Social news: Sites like Digg, Sphinn, Newsvine, and BallHype let you read...

Guerrilla Marketing Myths

The path to entrepreneurial success is mined with booby traps disguised at words of wisdom. Guerrillas can distinguish the facts from the fables. There are many marketing myths that ought to be tucked away where you keep the collected works of the Brothers Grimm, Aesop and Mother Goose. They may be fun to read, but they...

Can your Grandmother figure out your web site?

A man from Mars should be able to figure out what your web site is about in less than 10 seconds. You should be able to look at the home page of any site and figure out what the site is about within ten seconds. If you can't - your site has failed. Ideally, your grandmother should be able to look at your web site and...

Don’t make this fatal mistake in web site design

A recent study by Entrepreneur Magazine determined a crucial data point that was already common knowledge to top marketers online: the most fatal mistake in web site design today is trying to "dazzle" customers instead of trying to sell or service them. Unfortunately, this is also the most common mistake owners make when...

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