Every Business is a Commodity Business

by dferris 27. December 2012 23:51

In case you haven’t discovered this yet, price is a crappy place to compete. I assure you that there is someone out there willing to go out of business faster than you.
So how do you get out of the commodity business?
Find something that separates you from your competition, become it, and speak it to everyone you meet. Quality isn’t it. Good service isn’t it. Fair pricing – not it. These are all expectations. A difference is in the way you do business, the way you package your product, the way you sell your service, the fact that you send cookies to your clients, the fact that you show people how to transform their lives – it’s in the experience you provide.


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About Jack Tonello & Donald Ferris

The famous showman Will Rodgers once said, “Even if you’re on the right track, you’ll eventually get run over if you just stand there”, in business, this is especially true. It’s critical you learn how marketing can bring you a steady flow of pre-qualified prospects, who are willing and eager to listen to whatever service or product you sell or promote. You have to learn "How To Get Off the Marketing-By-The-Moment", or the "Marketing-By-Event", Treadmill and learn How To Approach Marketing Your Business Like a System. You need to learn the master principles of Guerrilla Marketing strategies and Duct Tape Marketing, that have helped thousands of other businesses like yours, to effectively position themselves in the marketplace, so that you become the obvious choice for the product or service you sell or promote.


Boston Business Builders, Ltd., is a business marketing and consulting firm specializing in helping business owners discover their true market places - the places where fully qualified customers actually live. We work with companies from startup to 100 employees and up to $25 million in sales.


We teach you how to plan, market and grow your businesses properly, so they can run and maintain themselves with minimal assistance, and so you can have a life outside of work again.

Don Ferris is a certified Guerrilla Marketing Coach. He can show you hundreds of time-tested, proven, Guerrilla Marketing strategies and tips to get you what you really want and need - a steady stream of pre-qualified customers calling you! At the core of the system is a series of steps and strategies that any business, regardless of size, can use to finally produce stunning returns from a consistent marketing effort.

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