27. December 2012 23:52
The 5 P’s of Professional Service Business Marketing is a model to help you plan and clarify your marketing direction
Source: Action Plan Marketing for about.com
Each P below has a list of questions to consider when you develop your marketing strategy. Use this page to help develop your marketing strategy.
Positioning – Communicate with your prospects exactly why they should do business with you.
Packaging – Package and present your services to generate interest and response from qualified prospects.
Promotion – Get more qualified prospects to call who are ready to do business with you now.
Persuasion – Turn those who call you into immediate sales…often over the phone.
Performance – Keep clients coming back and referring others…forever.
27. December 2012 23:51
In The E-Myth Revisited, business development guru Michael Gerber speaks to all business owners who have ever felt like there must be something that successful business owners know – that they don’t.
He speaks to business owners who are frustrated by inadequate income and lack of “good people.” He addresses business owners who find their businesses unmanageable, unpredictable, and unrewarding. He relates to business owners who assumed that being good at the technical work of a business would automatically make them capable of running a business that does that work.
Gerber asserts that there are three identities within every business owner: the Entrepreneur – the “visionary” or “dreamer”; theManager – the planner or pragmatist; and the Technician – the doer. Furthermore, Gerber says the typical small business owner is 10% entrepreneur, 20% manager, and 70% technician.
There is no balance!
When the technician is in control, a business owner does not own a business. He owns a job – a very demanding job. This is where most businesses begin. In fact, Gerber suggests that there are four phases that every business goes through.
Phase 1 is “Infancy: The Technician’s Phase.” In this phase, the owner does the technical work . . . and the bookkeeping, and the shipping, and the cleaning, and the marketing and sales.
If the business doesn’t fold in Phase 1, it enters Phase 2 – “Adolescence: Getting Some Help.” When he/she gets help (read: hires employees), the business owner then has personnel issues to deal with, and is faced with the need to generate more business to support the employees he or she has hired. So, the business owner finds him/herself in Phase 3 – “Beyond the Comfort Zone.”
And if the owner does not decide to “shrink” the business back to a more manageable size at this point, he/she moves on to Phase 4 – “Maturity and Entrepreneurial Perspective.” Here, the vision for the business is clearly defined, and there is a systematic way of conducting business. Finally, the owner has the free time and economic freedom he or she dreamed of when the business began.
27. December 2012 23:51
In case you haven’t discovered this yet, price is a crappy place to compete. I assure you that there is someone out there willing to go out of business faster than you.
So how do you get out of the commodity business?
Find something that separates you from your competition, become it, and speak it to everyone you meet. Quality isn’t it. Good service isn’t it. Fair pricing – not it. These are all expectations. A difference is in the way you do business, the way you package your product, the way you sell your service, the fact that you send cookies to your clients, the fact that you show people how to transform their lives – it’s in the experience you provide.
27. December 2012 23:44
I recently ran into a new software product that has me really excited, it is called Infusionsoft. Infusionsoft makes your sales and marketing simple. How? By bringing together everything you need into a single online system built exclusively for small to medium sized businesses.
It allows you capture new leads, handily streamline the incoming and outgoing sales process, and close more deals - period.
You've got to see a demo to really understand. Let Infusionsoft help redefine the way you do business. Get more done in the time you have with powerful tools that work automatically so you can focus on what you do best.