How to Write Text for Search Engine Optimization Results

 How to Write Text for Search Engine Optimization Results


Write Keyword Rich Content:

The search engines have one goal - that is to deliver relevant results to a searcher on their site. If they don’t deliver quality, relevant results they are going to lose their following. Google got so popular because they are known for great relevant results. So, it stands to reason that the best thing you can do to show the engines you are relevant to your keywords is to actually use your keywords within your pages.

Some tips for writing for the engines.
•    When you're writing your content, focus on 1-3 of your most important keyword phrases. More than this will "dilute" what is most important to you.

•    Emphasize your main keywords in the first paragraph. This is the first thing the search engines "see" so it should include keyword-dense text.

•    Aim to keep your page length between 200 - 600 words.

•    If you’re struggling on where to put all those keywords, try writing non-optimized copy first and add key phrases later. •    Search for words and phrases like "our product" and "it," and transform them into keyword-filled phrases. Then your text and marketing flow are covered and adding keywords is simply filling in the blanks.

•    Read your copy out loud to make sure it doesn’t sound stilted with all those keyword phrases. Strong search engine copywriting maintains a persuasive flow to it even with keyword phrases, and don’t clump keyword phrases in a big text block separated by commas. Search engines read this as spam and your prospects will be unimpressed by your nonsensical text.

•    Tighten your copy and keep it focused.

•    Rather than one large text block, write short paragraphs and include sub headlines that integrate keyword-rich bullet points to make it more readable and satisfy the engines.

Writing for the engines is very similar to conventional copywriting except you structure your text around certain key phrases. With a little keyword phrase research and powerful benefit statements, your copy will sell your products/services in a way that the search engines love.

Tip! Some engines will take the first 100 characters of the body text and use that as the description in the SERPs (search engine results page) instead of the Meta description. Start your body text with text that incorporates the most relevant keywords for that page. Do not start with ‘Welcome to our site” – that is just a waste of space. Because engines read left to right, you may need to incorporate this in the first left cell (if you use tables).


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