How To Mess Up An Email

Here's the intro to an email I received today:

"Dear Friend: We would like to re-call the last press release that was disseminated with regards to..."

Shall I translate? "Hey, I spammed you yesterday. But I did it too quickly and messed something up. So I'm spamming you today too. But this time it's REALLY important. As proof I''ll do more than simply send a news release without a salutation or intro. Now that my arse is on the line? You're my friend." 

"Recall"? What the heck does that mean? Once you've said it, you've said it. Once you've emailed it you've emailed it. Always triple check before you mass mail your clients.